The Market Urban Hotel in Florence center
A brand new hotel few meters away from Santa Maria Novella station
Built in the 19th Century in the historical quarter of San Lorenzo, The Market Urban Hotel is located in the center of Florence, just a stone throw from the well-known Central Market and San Lorenzo Market and 3 minutes away from Santa Maria Novella train station. The hotel is just a short walking distance from the main cultural sites, such as Duomo, Uffizi Gallery, Accademia Gallery, and the major congress facilities, such as Palazzo dei Congressi and Fortezza da Basso.
A zen soul
The Market Urban Hotel has been meticulously restored as a contemporary 30-room boutique hotel with solid Tuscan roots and a zen soul. “Words of wisdom” are spread in each room to allow inspiration and reflection: the Universe will serve what is most needed.
Top services
Since its opening in August 2019, it welcomes guests with finely appointed and comfortable rooms and a welcoming and professional staff, whose only aim is to help guests experience an amazing stay, from the very first moment of the day. Daily breakfast buffet includes a wide selection of delicacies including celiac, vegan and lactose intolerant foods, along with Organic and local foods selections.
The Urban Hotels Group
The Market Urban Hotel is the second hotel of Urban Hotels Group, a portfolio of design and High Personality hotels, apartments and B&B in Florence created and run by the visionary couple Serena Forzieri and Michele Piccione and their Magic Team.
Welcome Home!
Our rooms
A fusion of local materials such as walnut and iron and oriental inspired porcelains and tones welcome guests in our rooms, designed to meet the needs of the contemporary traveler: top comfort, cutting-edge technology, original design.
Each of our amazingly appointed 30 rooms was designed with love for you to find everything you need. At The Market Urban Hotel we have different room size and never mind the size of the room, they always come with soundproofing, electronic access, free Wi-Fi, tea and coffee facilities, smart TV, USB sockets, innovative air conditioning and heating system for individual temperature control, minibar, electronic safe, telephone, buffet breakfast and a “Word of Wisdom” that aims to inspire you, allow reflection or invite to action… let it be.
Double room single use
Perfect for individual travelers who enjoy sleeping in a comfortable double bed. Modest sized, but including all amenities offered by our hotel.
- Room size: 11 m²
- Max occupancy: 1
- Parquet floors
- One double french bed (140 cm)
Small double room
Perfect for guests who want to enjoy all amenities offered by our hotel without having to consider the size of the room. This option allows guests to appreciate all the benefits of The Market Urban Hotel at a lower price.
- Room size: 12 m²
- Max occupancy: 2
- Parquet floors
- One double bed or two single beds
Classic double room
Recommended for guests who prefer a room fitted with all amenities in just the right space.
- Room size: 14 m²
- Max occupancy: 2
- Parquet floors
- One double bed or two single beds
Deluxe double room
The ideal solution for guests seeking a little extra when on holiday… including a more spacious room. These rooms are perfect for celebrating an anniversary or honeymoon…
- Room size: 18 m²
- Max occupancy: 2
- Parquet floors
- One double bed or two single beds
Deluxe double room with terrace
A great solution in terms of both indoor and outdoor space. These rooms have balconies of various sizes where you can totally relax after a day spent discovering the many wonders of our fabulous Florence.
- Room size: 14/18 m²
- Max occupancy: 2
- Parquet floors
- One double bed
Family Deluxe room
Ideal for a family vacation or extended stay. Comfortably accommodates up to 4 adults without sacrificing in amenities or convenience.
- Room size: 26 m²
- Max occupancy: 4
- Parquet floors
- Two king or queen size double beds
AMENITIES
- Electronic access
- Wi-Fi Internet
- Usb sockets
- Smart TV
- Pay TV
- Telephone
- Digital lighting control system
- Digital temperature control system
- Minibar
- Kettle for tea and coffee
- Safe
- Shower / tub
- Hairdryer
- Towels
- Courtesy line
- Slippers
SERVICES
Urban crew
Florence and Tuscany are destinations to discover and experience wholeheartedly, including the local history, art, food, wine, shopping and breathtaking landscapes. Our dynamic and enthusiastic staff is at your disposal to create unique and unforgettable travel experiences, personalizing your visit and tailoring your Florentine stay.
BREAKFAST
Daily service of a Breakfast buffet is one of the many ways we love to pamper our guests, specially prepared with a surprising and delicious selection of top quality food and drinks, it satisfies all of today’s nutritional needs and preferences – vegan, lactose intolerant and gluten-free specialties are just some of our offerings… all served with a warm smile.
Valet parking service

We realize just how pleasant and comfortable can be traveling by car, which is why all you need to do is reach the hotel directly by car and our staff will happily take care of everything. Car pick-up and return service is provided for all guests; just enjoy Florence, we’ll take care of the rest (paid parking, contact the hotel for rates)