The Market Urban Hotel in Florence center

A brand new hotel few meters away from Santa Maria Novella station

Built in the 19th Century in the historical quarter of San Lorenzo, The Market Urban Hotel is located in the center of Florence, just a stone throw from the well-known Central Market and San Lorenzo Market and 3 minutes away from Santa Maria Novella train station. The hotel is just a short walking distance from the main cultural sites, such as Duomo, Uffizi Gallery, Accademia Gallery, and the major congress facilities, such as Palazzo dei Congressi and Fortezza da Basso.

A zen soul
The Market Urban Hotel has been meticulously restored as a contemporary 30-room boutique hotel with solid Tuscan roots and a zen soul. “Words of wisdom” are spread in each room to allow inspiration and reflection: the Universe will serve what is most needed.

Top services
Since its opening in August 2019, it welcomes guests with finely appointed and comfortable rooms and a welcoming and professional staff, whose only aim is to help guests experience an amazing stay, from the very first moment of the day. Daily breakfast buffet includes a wide selection of delicacies including celiac, vegan and lactose intolerant foods, along with Organic and local foods selections.

The Urban Hotels Group
The Market Urban Hotel is the second hotel of Urban Hotels Group, a portfolio of design and High Personality hotels, apartments and B&B in Florence created and run by the visionary couple Serena Forzieri and Michele Piccione and their Magic Team.

Welcome Home!

Our rooms

A fusion of local materials such as walnut and iron and oriental inspired porcelains and tones welcome guests in our rooms, designed to meet the needs of the contemporary traveler: top comfort, cutting-edge technology, original design.

Each of our amazingly appointed 30 rooms was designed with love for you to find everything you need. At The Market Urban Hotel we have different room size and never mind the size of the room, they always come with soundproofing, electronic access, free Wi-Fi, tea and coffee facilities, smart TV, USB sockets, innovative air conditioning and heating system for individual temperature control, minibar, electronic safe, telephone, buffet breakfast and a “Word of Wisdom” that aims to inspire you, allow reflection or invite to action… let it be.

Singola

Double room single use

Perfect for individual travelers who enjoy sleeping in a comfortable double bed. Modest sized, but including all amenities offered by our hotel.

Room size: 11 m²
Max occupancy: 1
Parquet floors
One double french bed (140 cm)

Doppia Piccola

Small double room

Perfect for guests who want to enjoy all amenities offered by our hotel without having to consider the size of the room. This option allows guests to appreciate all the benefits of The Market Urban Hotel at a lower price.

Room size: 12 m²
Max occupancy: 2
Parquet floors
One double bed or two single beds

Doppia Classic

Classic double room

Recommended for guests who prefer a room fitted with all amenities in just the right space.

Room size: 14 m²
Max occupancy: 2
Parquet floors
One double bed or two single beds

Doppia Deluxe

Deluxe double room

The ideal solution for guests seeking a little extra when on holiday… including a more spacious room. These rooms are perfect for celebrating an anniversary or honeymoon…

Room size: 18 m²
Max occupancy: 2
Parquet floors
One double bed or two single beds

Doppia Deluxe con balcone

Deluxe double room with terrace

A great solution in terms of both indoor and outdoor space. These rooms have balconies of various sizes where you can totally relax after a day spent discovering the many wonders of our fabulous Florence.

Room size: 14/18 m²
Max occupancy: 2
Parquet floors
One double bed

Family

Family Deluxe room

Ideal for a family vacation or extended stay. Comfortably accommodates up to 4 adults without sacrificing in amenities or convenience.

Room size: 26 m²
Max occupancy: 4
Parquet floors
Two king or queen size double beds

BOOK NOW!

AMENITIES

Electronic access
Wi-Fi Internet
Usb sockets
Smart TV
Pay TV
Telephone

Digital lighting control system
Digital temperature control system
Minibar
Kettle for tea and coffee
Safe

Shower / tub
Hairdryer
Towels
Courtesy line
Slippers

SERVICES

Urban crew

Florence and Tuscany are destinations to discover and experience wholeheartedly, including the local history, art, food, wine, shopping and breathtaking landscapes. Our dynamic and enthusiastic staff is at your disposal to create unique and unforgettable travel experiences, personalizing your visit and tailoring your Florentine stay.

BREAKFAST

Daily service of a Breakfast buffet is one of the many ways we love to pamper our guests, specially prepared with a surprising and delicious selection of top quality food and drinks, it satisfies all of today’s nutritional needs and preferences – vegan, lactose intolerant and gluten-free specialties are just some of our offerings… all served with a warm smile.

Valet parking service

We realize just how pleasant and comfortable can be traveling by car, which is why all you need to do is reach the hotel directly by car and our staff will happily take care of everything. Car pick-up and return service is provided for all guests; just enjoy Florence, we’ll take care of the rest (paid parking, contact the hotel for rates)

Right in the heart of the historic center of Florence

The Market Urban Hotel Firenze is located just a short walk from the characteristic San Lorenzo market, the Duomo and Florence’s most important museums.

Just 200 meters from Santa Maria Novella Station, a perfect starting point for visiting the most prominent Florentine monuments and elegant shopping streets on foot, as well as the nearby Palazzo dei Congressi and Fortezza da Basso, the site of national and international fairs and exhibits.

On foot

On foot

Once you arrive to Florence and you’re at the Santa Maria Novella train station, you’ll find two exits. Having the tracks at your back, head to the one on your left, go across the street where McDonald’s is and then go right to the street’s corner. From there, make a left entering Largo Alinari and proceed straight. After several meters the street’s name will change to Via Nazionale, so just continue straight until you see our hotel on the left side, it’s a black number 15 (red numbers are for shops), we’re the second hotel on that side.

By car

GPS: N43°36’50” W3°-42′-21″

Coming from the highway to the north, take the exit called Firenze Nord. Afterwards, follow the signs to Centro/Viali-Circonvallazione, then go around Fortezza da Basso, enter Viale Spartaco Lavagnini and follow that street until reaching the first traffic lights. Just before the traffic-light turn right into Via Santa Caterina d’Alessandria and follow straight. After passing a park called Piazza Indipendenza the street will change its name to Via Nazionale. After 300 metres you’ll see our hotel on the right-hand side, at number 15 black. In Florence black numbers are for hotels and houses, red ones are for shops.
Coming from the highway to the south, take the exit called Firenze Sud. Afterwards, follow the signs to Centro/Viali-Circonvallazione until you reach Piazza della Libertà. From there, enter Via Lorenzo il Magnifico, then turn left at the first traffic lights.
Continue straight and cross Viale Spartaco Lavagnini, entering Via Santa Caterina d’Alessandiria and follow straight. After passing a park called Piazza Indipendenza the street will change its name to Via Nazionale.
After 300 metres you’ll see our hotel on the right-hand side, at number 15 black. In Florence black numbers are for hotels and houses, red ones are for shops.